First Media Roundtable for 2017

Jan 29, 2017

 

With a strong kick start to the year, a media roundtable event was held on the 22nd of January at the Nestle North East Africa Region head office in New Cairo, Egypt to further highlight on the future investments that are in plan for the upcoming years. The event was attended by 20 key media figures.

Earlier this month of January, Nestle in Egypt announced the acquisition of the Egyptian instant coffee company “Caravan”; owner of the Bonjorno brand. The acquisitions reflects the company’s ambition to invest in Egypt and foster the development of the rapidly growing soluble coffee segment, which has been gaining popularity among Egyptians.