1950-1975 – The Nationalization Years

The early 1950s brought major changes to Egypt, wherein the military’s Free Officers movement deposed King Farouk and turned Egypt into a republic state. A few years later, President Gamal Abdel Nasser focused on the nationalization of Egypt.

Nestlé began focusing on extensive marketing of its products through publications and periodicals specifically targeting Egyptians. Under the leadership of Sherif & Ne3mat Alexane, the company also added a new product range with goods such as Swiss Petit Gruyere Cheese, Maggi, Nido, Nestlé Cocoa and many more.