NESTLÉ in EGYPT for over 100 YEARS
Nourishing Egyptian Homes since 1870
For over 100 years, Nestlé has been nourishing Egyptian homes and sustaining healthy foundations for “Good food, Good life”.
We are proud that we’ve earned the trust of Egyptians and that Nestlé has become a staple name in Egyptian homes, providing them with tasty and healthy food & beverage products for all occasions and all life stages. As we continue to grow, we hope to keep fortifying the foundations of healthy living and nutrition for a 100 more years to come, in a country that opened its doors to us well over 100 years ago.
Pre 1900 – The Dawning of a New Era
The twentieth century is dawning and Egypt is transforming in ways it never had before. Ambitious … and dreaming to create a ‘Paris along the Nile’. Records indicate that in 1870 a salesman by the name of E. Serra sold 230 tins of Nestlé’s Infant Food in Alexandria, making it the first sale of a Nestlé product in the Ottoman Empire and Middle East. Three years later, a salesman named Sommer sold the same product in Cairo until finally the year 1900 witnessed Nestlé’s first trademark registration in Egypt.
1900-1925 – The Belle Époque
The year 1911 marked the founding of Nestlé’s first sales agency on Cherif Pacha St. in Alexandria followed by another office in 1914 on Game3 Sharkass St. in Cairo. With the onslaught of World War I taking its toll on the European economy, many European businesses spread out to countries like Egypt to stay afloat and government contracts kept many companies in business.
Nestlé's condensed milk was indispensible among the soldiers of the allied forces stationed in Egypt, unaccustomed to the country’s scorching sun.
By 1918, representatives of Nestlé & the Anglo-Swiss Condensed Milk Company were listed as Petersen & Co on 7 Adeeb St. in Alexandria, Rich & Co on 18 Nubar Pacha St. in Cairo, and eventually the opening of a sales agency in Port Said in 1920 selling the products of Nestle – Kohler – Cailler and Peter .
1925-1950 – The Golden Years
Two major events in the 1920s left their mark on Egypt forever, the discovery of the tomb of Tutankhamen by Howard Carter and independence from the Ottoman Empire.
By 1930, Egypt ranked 6th worldwide in the sales of condensed milk, and the company’s product range expanded to include Nestogen, Quick Oats and Nestlé’s Milk.
In 1936 Egypt’s King Fuad died, leaving the throne of Egypt to his 17 year old son Farouk. The queen mother, Nazli, wanting to lift the family’s spirits, took her children and a few friends to Switzerland to ski and make a few semi-official visits, like the one to the Nestlé Cailler chocolate factory in Broc.
During their Swiss sojourn, the young Farouk would grow close to the 17 year old Safinaz (the aristocratic daughter of Queen Nazli’s lady-in-waiting, who would later change her name to Farida).
The couple got married soon after returning home from their trip. In honor of their wedding, Nestlé created special edition chocolates with the young king’s silhouette on the classic Nestlé Milk Chocolate Bar. Nestlé Anglo-Swiss Condensed Milk Co. was then represented by Joseph Behar, who headed the office well into the 1950s.
The address of the head office had moved to the Posh Fouad Street (which is today named the 26th of July street) in Cairo. Nestlé also began to address native Egyptians in addition to foreigners and brought itself closer to the Egyptian people by publishing its advertisements in Arabic.
Although not registered until 1958, Nescafé was first sold in Egypt, directly imported from UK, in October 1939. Egyptians still preferred Turkish coffee exclusively, and Nescafe was growing more popular among the foreigners living in Egypt and was advertised in Egyptian-based French publications.
1950-1975 – The Nationalization Years
The early 1950s brought major changes to Egypt, wherein the military’s Free Officers movement deposed King Farouk and turned Egypt into a republic state. A few years later, President Gamal Abdel Nasser focused on the nationalization of Egypt, Nestlé began focusing on extensive marketing of its products through publications and periodicals specifically targeting Egyptians. Under the leadership of Sherif & Ne3mat Alexane, the company also added a new product range with goods such as Swiss Petit Gruyere Cheese, Maggi, Nido, Nestlé Cocoa and many more.
1975-2000s – The Globalization Years
In 1987, Nestle S.A. acquired Industrie du Froid expanding its product range to include ice cream and yoghurt and on 26th October 1988 Nestlé Egypt S.A.E. was officially registered.
Months later, the construction of the first production facility in 6th of October city led to the manufacturing of MAGGI® bouillon in 1990 and CERELAC® in 1991, followed by re-packing NIDO®, NESCAFE® and NESQUIK® in 1991, 94 and 98 respectively.
At the second plant constructed in 6th October, ice cream manufacturing started in 1994. Since then, Nestlé brands have increased in popularity, offering generations of Egyptians a diverse range of food and beverage products catering to all life stages.
More so, Nestlé Egypt has maintained the same core values upheld by Henri Nestle more than 140 years ago, by giving back to the Egyptian community and creating long-term sustainable value for the society in which it operates.
Over its long history in the market, Nestle has grown to become a regional office serving Egypt, Libya and Sudan with more than 3000 employees in 9 business units and 3 factories dedicated to the manufacturing of dry goods, ice cream and water products.
With over 100 years of shared history, Nestle remains committed to its promise in fortifying the foundations of nutrition, health and wellness in Egypt.