Nestlé in NEAR
Nestlé in Egypt is a wholly owned subsidiary of Nestlé S.A. in Vevey, Switzerland —the world’s largest nutrition, health and wellness company which reached salesof USD 108.2 billion in 2013. (92.2 Bio CHF)
Nestlé came to Africa towards the end of the 19th century and established its industrial presence in 1927 when the company opened its first factory in South Africa. Today, Nestlé already operates 27 factories on the African continentand provides direct employment to more than 16,000 people. In the Arab world, across North Africa and the Middle East, Nestlé operates 10 factories and provides direct employment to almost 11,000 people. Nestlé products are now sold in all 54 countries of the African content and in all the Middle East countries.
Nestlé products have been present in Egypt since 1870 and the company started its operations in Egypt in 1988. Regrouping 3 countries; Egypt, Libya and Sudan, today, NEAR (North East Africa Region) is headquartered in Cairo, Egypt. The company employs today more than 3000 employees in 7 business units and 3 factories dedicated to the manufacturing of Dry Goods, Ice Cream and Water products. Its brands are well known to the Egyptian consumers.
Nestle NEAR vision is “To become the recognised leading Nutrition, Health & Wellness consumer-driven company in the North East Africa region”.