Among an elite group of top multinational and Egyptian corporates, Nestlé participated in the annual PR Conference held in Cairo”. Yasser Abdul Malak, NEAR Chairman & CEO, was invited to give a keynote talk about unlocking Egypt’s potential. “Egypt has the resources, and is full of smart, kind and passionate people. What we need to focus on is capability building”, he said. The audience -hundreds of professionals and government officials- were engaged while learning about the success stories of Nestlé’s Egyptian talents. “The potential is huge, with 60 Million Egyptians now in the age of work”. Yasser ended his talk with an open invitation to the government and private sectors, to join efforts in investing in talent development, to enable Egypt to reach the potential it deserves.