Nestle Healthy Kids

Our objective

Expand the Nestlé Healthy Kids Program – Nestlé Abnaa Ashaa in Egypt, through partnershipswith local authorities and NGOs.

  
          

Our actions to date

  • The Nestlé Healthy Kids Program was launched in Egypt in 2010 in partnership with the Ministry of Education, the NGO Alashanak ya Baladi (AYB) and the scientific partner The German University in Cairo (GUC).
  • In 2011, the Ministry of Education signed a 5-year-protocol agreement with Nestle Egypt to implement the project in public schools in Egypt. An extension of the protocol is in progress.
  • At the end of 2016, Nestlé Healthy Kids had reached over 650,000 children and trained around 2,000 teachers in over 1,025 schools across 12 governorates.
  • In 2014, Nestlé Healthy Kids engaged with consumers digitally on the Healthy Kids tab reaching over 925,000 viewers.
  • Since 2012, Nestlé Healthy Kids  has incorporated the project WET to promote healthy hydration in one of the Nestlé Healthy Kids' seven sessions. Read more about project WET.

 

Our perspective

Nestlé and its partners believe tat education is the single most powerful tool to ensure that children understand the importance of nutrition and physical activity to their health through the course of their lives.

Nestlé Healthy Kids aims to promote healthy eating and physical activity among 9 to 12-year old school children. The main objective of this program is to raise nutrition, health and wellness awareness of school-aged children in Egypt with the ambition of building the foundation for a healthy generation. The program targets five key elements; creating awareness of balanced diets and food composition, acquiring nutritional healthy habits, addressing malnutrition and obesity, developing good hygiene habits and promoting physical activity. The program also promotes healthy hydration.

The school-based interventions involve seven nutrition and physical education sessions, including fun interactive learning and hands-on activities; as well as questionnaires developed to assess children's knowledge retention post the intervention.

The sessions include; the food pyramid, water, carbohydrates, vegetable, fruit, protein and dairy.

The program is entrenched through “Train the Trainers” workshops. The workshops are conducted by the nutrition team at Nestlé which equips educators and teachers with the knowledge and skills required for its implementation.


 

Evidence-based Impact

Beyond just acquiring information, the Program helps children develop skills to independently make behavior changes, Its impact was demonstrated in an ongoing pilot study showing positive improvement in children’s eating habits and nutrition knowledge.The program impact is shown in feedback obtained from the different students participating. Some of the acquired nutrition habits that students mentioned were drinking 8 cups of water every day, eating varied and nutritious meals as per the food pyramid, washing their hands regularly, and also learning to avoid common diseases and food contamination by learning about hygiene. Others focused on the importance of an active lifestyle by opting to walk to school

Research showed that children ate more fruits and vegetables more frequently and their general nutrition awareness increased by 77% following the Nestlé Healthy Kids Interventions.

Expansions through Partnerships and Collaborations

Sustaining commitment from our partners, ensures behavior change over the long-term is essential for the success of “Nestlé Healthy Kids”. This is why we collaborate with partners who share our purpose and long-term perspective to nurture healthier generations.

Community needs: escalating obesity

The global obesity pandemic poses a major challenge to the management of chronic noncommunicable
diseases. In Egypt, 27% have iron deficiency anemia, 26% are overweight and obese, 21% are faced with stunting and anemia rates are growing especially among children.

 

Partnership with Key Stakeholders